Dean Safe frequently participated in trade shows, street fairs, and industry events such as hunting and fishing expos. I led the complete redesign of our booth presence to create a more engaging, informative, and on-brand experience. This included designing new booth graphics, signage, printed materials (brochures, catalogs, and business cards), and interactive elements that encouraged foot traffic.
To improve product engagement, I implemented magnetic instructions on all demo safes, allowing attendees to understand and interact with products at a glance. I also developed and promoted a giveaway campaign tied to email newsletter sign-ups—an initiative that significantly increased our email subscriber base and overall event ROI.
From layout and visuals to promotional strategy, I handled every aspect of our booth presentation to ensure consistency, professionalism, and lead generation across each event.
